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在当今的注意力经济时代,城市营销已被越来越多的城市管理者所重视,因为城市的知名度与美誉度往往在某种程度上代表着其核心竞争力的强弱。正因如此,许多城市正在通过公关的手段努力打造城市的品牌,以品牌去构建城市竞争力,以品牌去带动城市经济的发展。为了让更多的省份和城市在如何借用公共关系来树立品牌方面有所借鉴,本刊特在案例研究栏目里,专门就城市品牌营销开设了一个窗口。希望通过这个窗口展示更多优秀的城市品牌营销案例,为更多希望借用公关手法树立品牌的省份或城市尽微薄之力。
In today’s era of attention economy, city marketing has been valued by more and more urban managers, because the popularity and reputation of cities often represent the strength and weakness of their core competitiveness to a certain extent. Because of this, many cities are trying their best to build the city’s brand through public relations, to build the city’s competitiveness with the brand and to promote the economic development of the city with the brand. In order to make more provinces and cities learn how to borrow public relations to establish their own brand, we have set up a special window on city brand marketing in our case study section. Hope that through this window to showcase more outstanding city brand marketing case, for more hope to use public relations approach brand-building provinces or cities to make modest.