IBS(国际品牌标准工程组织)是由中国、英国、美国等国家爱好品牌的专家、学者于1999年筹划发起设立的专门从事品牌领域学术研究以及推广品牌技术与管理文化的专业机构。商务部研究院信用评级与认证中心中国商务部国际贸易经济合作研究院(以下简称“商务部研究院”)是集经贸研究、信息咨询、新闻出版、教育培训等功能为一体的综合性社会科学 IBS (International Standards Organization for Standard Engineering) is a professional organization which is devoted to the academic research in brand field and the promotion of brand technology and management culture by experts and scholars from China, Britain, the United States and other countries interested in the brand. Research Institute of Credit Rating and Certification Center of the Ministry of Commerce International Trade and Economic Cooperation Research Institute of the Ministry of Commerce of China (hereinafter referred to as “Research Institute of the Ministry of Commerce”) is a comprehensive set of functions integrating economic and trade research, information consultation, press and publication, education and training, social science