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随着我国经济的飞速发展和社会的不断进步,当今社会俨然成为一个信息资讯化时代,要去人们时刻掌握最新信息,在此背景下,广告业迎来了巨大的机遇和发展空间。高职高专院校也越来越重视对广告设计与制作专业的学生的培养,本文针对目前教学中存在的一些问题,详细提出如何进行教学改革,以便提高学生的专业素养,为进入社会成为高技能人才做准备。
With the rapid economic development in our country and the continuous improvement of the society, today’s society has become an era of information and information. It is imperative to go to the people to keep abreast of the latest information. Against this background, the advertising industry ushers in tremendous opportunities and room for development. Vocational and technical colleges also pay more and more attention to the advertisement design and production of students. In this paper, according to some problems in teaching at present, this paper proposes in detail how to carry out the teaching reform in order to improve students’ professional accomplishments and to become High-skilled personnel to prepare.