“禀赋”是指一切所具有的先天与后天实践能获取的各种能量的总和。提升文化竞争力与推进马克思主义大众化,必须以禀赋为基础和保证。禀赋视域下提升文化竞争力与推进马克思主义大众化具有主体交融性、价值交融性与本质交融性;应以经济发展与社会发展并驱、继承传统与改革创新并重、构建硬件与提升软件并举等禀赋路径提升文化竞争力与推进马克思主义大众化。 “Endowment ” refers to the sum of all kinds of energy that can be acquired by all innate and acquired practices. To enhance cultural competitiveness and promote the popularization of Marxism must be based on endowments and guarantees. Endowment perspective to enhance cultural competitiveness and promote the popularization of Marxism with the main body of the merging of the value of the nature of the blend and blend; should be driven by economic development and social development, inherit the traditional innovation and innovation, both hardware and enhance the software simultaneously Endowment Path to Enhance Cultural Competitiveness and Promote the Popularization of Marxism.