传媒产业是引导和服务于现代化建设的骨干战略性文化产业,被发达国家列入第三产业。各国现代化建设实践告诉人们:国家越发达,以传媒为中心的第三产业在国民经济中占的比重就越大。美国上世纪60年代末期第三产业的产值就超过了第一、二产业,占国民经济总产值的 The media industry is a key strategic cultural industry that guides and serves the modernization drive and has been listed as a tertiary industry by the developed countries. The practice of modernization in various countries tells people that the more developed the country, the greater the proportion of the media-centric tertiary industry in the national economy. The output value of the tertiary industry in the United States in the late 1960s surpassed that of the primary and secondary industries, accounting for the total output value of the national economy