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优衣库的盈利能力从2015年开始逐渐放缓,同时,本土市场的连连失利让同店销售录得极为糟糕的增长,甚至是倒退。日本快消巨头优衣库在最新财报季遭遇业绩寒冬。分析人士指出,本土市场表现不佳以及经营策略不当是优衣库业绩疲软的主要原因。作为“快时尚”代表的优衣库接下来会否调整价格策略以及放慢扩张脚步引人关注。业绩寒冬优衣库的母公司迅销公司4月发布2015财年上半年财报。截至2016年2月29日,受优衣库业绩不振影响,该集团净利润与上年同期大幅下降
UNIQLO’s profitability slowed gradually from 2015, meanwhile, the continuous loss in the domestic market recorded a very poor same-store sales growth, even retrogression. Japan’s fast giants UNIQLO suffered the worst earnings in the latest earnings season. Analysts pointed out that the poor performance of the local market and improper business strategy is the main reason for the weak performance of UNIQLO. As the “fast fashion” on behalf of UNIQLO next will adjust the pricing strategy and slowing the pace of expansion attracted attention. Performance winter Uniqlo’s parent company fast-selling company in April released the first half of fiscal 2015 earnings. As of February 29, 2016, affected by the poor performance of UNIQLO, the Group’s net profit dropped significantly over the same period of previous year