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互联网时代的到来,新媒体、新工具的不断涌现,大众审美观的变化,给平面设计工作既带来了机遇又带来了挑战。平面设计作品立于不败之地的唯一方法就是创新,培养创新思维已经成为平面设计发展的重点与瓶颈。本文着重介绍了四种平面设计创新思维的启发模式,即“继承+突破”模式、“联想诱导”模式、“前沿+趋势”模式和“跨领域启发”模式,以期为平面设计中创新思维的培养与应用提供借鉴。
The advent of the Internet age, the continuous emergence of new media and new tools, and the change of the public’s aesthetic standards have brought both opportunities and challenges to graphic design work. Graphic design works invincible, the only way is to innovate, develop innovative thinking has become the focus and bottleneck of graphic design development. This paper focuses on four inspiring modes of innovative thinking in graphic design, namely “inheritance + breakthrough” mode, “association induction” mode, “frontier + trend” mode and “cross-domain inspiration” With a view to providing reference for the cultivation and application of innovative thinking in graphic design.