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12月20日,北京世纪华文报刊营销策划有限公司与《市场观察》杂志在北京中裕世纪大酒店联合举办了首届报刊媒体广告价值分析报告会。广告主和广告公司和媒体、研究机构代表数百人参加了会议。会上,北京世纪华文报刊营销策划有限公司推出了《北京报刊媒体广告价值分析报告》。该报告从北京市场上的各类报刊的零售覆盖率、实销率、阅读取向和广告认知度等指标分析阐释了日益变化的报刊媒体的广告价值规律。会上,IMI(创研)市场信息研究所所长黄京华作了《国内报刊媒体的市场现状与发展趋势》的报告、著名传媒研究人潘燕辉作了《平面媒体与广告价值分析》的报告。
On December 20, Beijing Century Chinese Newspaper and Marketing Co., Ltd. and “Market Watch” jointly held the first press media advertisement value analysis report meeting at Beijing Zhongyu Century Hotel. Advertisers and advertising agencies and media, research institutions represented hundreds of people attended the meeting. At the meeting, Beijing Century Chinese newspapers and magazines Marketing Planning Co., Ltd. launched the “Beijing Press Media Advertising Value Analysis Report.” The report analyzes the changing law of advertising value of newspapers and periodicals from the coverage of various types of newspapers and magazines in Beijing, such as retail coverage, real sales, reading orientation and advertising awareness. At the meeting, Mr. Huang Jinghua, director of the Market Information Institute of IMI made a report titled “Market Status Quo and Development Trend of Domestic Newspaper Media,” and Pan Yanhui, a famous media researcher, made a report titled “Analysis of Print Media and Advertising Value.”