外国人在日本取得营销成功的最大障碍之一,是能够用日语沟通的外国人太少。不会说日语也不懂日语,既限制了外国人与日本人进行有效沟通的能力,同时也妨碍了他们在那儿的销售努力。为了在日本成功地销售产品,外国人至少必须对日本语言——口语、书面语、语言多元化、非口头交流怎样影响销售关系、谈判、促销、产品命名等有一个基本的 One of the biggest obstacles for foreigners to achieve marketing success in Japan is that there are too few foreigners who can communicate in Japanese. Being able to speak Japanese and understand Japanese does not only limit the ability of foreigners to communicate effectively with Japanese people, but also hinders their sales efforts there. In order to successfully sell products in Japan, foreigners must at least have a basic understanding of how the Japanese language—spoken language, written language, multilingualism, and non-verbal communication affect sales relations, negotiation, promotion, product naming and so on.