随着生活水平提升,人们不仅对物质生活更加重视,而且对精神文化生活更加重视,这也促进了旅游业的进步和发展。自然类旅游景区是旅游业的重要项目,而有效的营销策略是促进旅游业发展的关键,本文从产品、定价、渠道三个方面对我国自然类旅游景区营销策略进行分析,以期为我国旅游业发展提供支持。 With the improvement of living standards, people pay more attention not only to material life but also to spiritual and cultural life, which has also promoted the progress and development of tourism. Natural tourist attractions are important tourism projects, and effective marketing strategy is the key to promote the development of tourism. This article analyzes the marketing strategies of natural tourist attractions in China from three aspects of products, pricing and channels, Development support.