品牌神话及产生的原因二十世纪的发展,成功的市场营销使得消费的进程加快。品牌成了一种代表真实事物的独特标志。在收音机和电视的推动下,品牌渐渐发展成一种与现实分离的特殊的市场营销活动。品牌的重点从注重产品的内涵开始转向注重消费的心理。开发消费者虚幻的心理需求和无意识的渴望似乎成了比产品和服务本身更重要的东西。这就是导致现在一些把精力放在做更好的广告上而不是注重生产更好的产品。品牌癫狂同时还由于受一种商业文化的驱使,这种文化使得市场价值替代了创建更好的产品和追求更大的顾客满意度。品牌已成为弥漫在现今信息时代市场开拓者心目 Brand myths and reasons for their development In the 20th century, successful marketing has accelerated the consumption process. The brand has become a unique symbol of real things. Under the impetus of radio and television, the brand gradually developed into a special marketing activity separated from reality. The focus of the brand shifts from focusing on the connotation of the product to focusing on the psychology of consumption. The desire to develop unreal psychological needs and unconscious desires of consumers seems to be more important than products and services themselves. This leads to some of the current focus on making better ads rather than focusing on producing better products. Brand madness is also driven by a business culture that makes market value a substitute for creating better products and pursuing greater customer satisfaction. The brand has become the pioneer of the market in the information age.