家具业是一个品牌发展并不成熟的行业,家具企业在品牌定位、品牌个性、品牌文化等品牌基础建设上倾注的心血还不够多,在促销、广告、公关等品牌传播上的投入也不高。正是在这种背景下,曲美抓住机会,第一个从行业里跳出来, 加大品牌建设的投入,利用中央电视台的强大影响力打造品牌,从而从国内50000多家家具企业中脱颖而出,迅速崛起为全国性的强势家具品牌。 Furniture industry is a premature brand development industry, furniture enterprises in brand positioning, brand personality, brand culture and other brand infrastructures on the effort is not enough, in the promotion, advertising, public relations and other brand investment is not high . It is in this context, Qu Mei seized the opportunity to jump out from the industry, increase investment in brand building, the use of the powerful influence of CCTV to build the brand, which from the more than 50,000 domestic furniture companies stand out , Quickly emerged as a national strong furniture brand.