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当前,社会化媒体的影响力已经远远超越了空间与地域的限制,给人类社会在传播领域的发展带来的巨大变革,逐步架构了全球文化与社会话语传播的新式语境。这种传播形式使原本被动接收媒体信息的个人也实现了角色转换,以传播者的身份去了解和使用包括微信、微博、主流的电商导购、视频主播网站、社交工具等在内的不同媒介。相对于传统媒体,社会化媒体更侧重于媒介自身的社会化属性,可以说,那些只
At present, the influence of social media has gone far beyond the limits of space and geography, giving great changes to the development of human society in the field of communication and gradually constructing a new context for the spread of global culture and social discourse. This form of communication enables individuals who otherwise passively received media information to switch roles and to identify and use different identities, including WeChat, Weibo, mainstream eCommerce, video anchor websites, social tools, etc. medium. Compared to traditional media, social media focuses more on the social properties of the media itself. It can be said that those who only