早在1996年,森达集团就为郑海霞定制过皮鞋,尺寸为58码。让特型脚按照自己的喜爱和标准自由“点菜”,自我设计,这不是森达集团的独创。这一营销方式即“定制营销”,它正推动着中国市场的营销革命。目前,中国市场的定制营销模式主要有这样几种:思想参与型定制 企业往往事先不做设计,在与消费者直接沟通中,获得消费者头脑中的设计思想、生活理念,再根据消费者的要求不断调整、完善,直至满意。如海尔冰箱、春兰 As early as 1996, Senda Group customized shoes for Zheng Haixia, size 58 yards. Let special feet according to their own preferences and standards free “order”, self-design, this is not the original Senda Group. This marketing method is “custom marketing”, which is driving the marketing revolution in the Chinese market. At present, there are several kinds of customized marketing modes in the Chinese market. The thought-participating customized enterprises often do not design in advance. In direct communication with consumers, they obtain the design ideas and life philosophy from consumers' minds, Require constant adjustment, improvement, until satisfied. Such as Haier refrigerator, Chunlan