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与登顶的艰辛和漫长相比,从高调暄闹、来势汹汹到低沉落寞、假旗息鼓的转换总是迅捷急促,中旺集团还没有来得及施展为“健康面”领导品牌所做的种种准备,压顶的巨浪就汹涌而至。曾经,中旺集团旗下的“五谷道场”在央视摆出“健康面”领导品牌的阵势,以每天在央视100多万的广告投入欲掀起非油炸方便面的革命,到今天的资金链几近断裂、拖欠员工工资和各地断货的消息不断传出。时隔不足两年,陈宝国“拒绝油炸,还我健康”、“非油炸,更健康”的荐言仍似在耳边萦绕,然而,市场风云已不是往昔。
Compared with the hardships and long climb, from high-profile Xuanqian, menacing to low and lonely, the conversion of fake flag is always swift and violent, Zhongwang Group has not had time to display as the All kinds of preparation, pressing the waves on the turbulent to. Once, in the Wang Group’s “Valley of Grain ” in CCTV put “health ” leadership brand battle, every day more than 100 million in CCTV advertising investment to set off a revolution in non-fried instant noodles, to today’s Nearly broken capital chain, owed staff wages and out of stock news came out. After a lapse of less than two years, Chen Bao-guo’s “Refuse to fry, but also my health”, “non-fried, more healthy,” the recommendation still seems to linger in the ears, however, the market situation is not the past.