在我国十多年来的社会阅读推广活动中,公共图书馆的专业性和丰富的资源,更适合成为阅读推广活动的主体,但一个阅读推广活动项目需要规划、宣传、实施、和后期的维护,需要与不同的组织合作。吴江图书馆以图书馆为推广主体,充分发挥媒体传播的特性,借助其公信力,积极与各类媒体合作,推动阅读推广项目品牌建设,强化志愿者服务,取得了良好的社会效果。 In more than a decade of social reading and promotion activities in our country, the professionalism and abundant resources of public libraries are more suitable for becoming the main body of reading promotion activities. However, a reading promotion project requires the planning, promotion, implementation and subsequent maintenance , Need to cooperate with different organizations. Wujiang Library takes the library as the main body of promotion and gives full play to the characteristics of media communication. With its credibility, it actively cooperates with various media to promote brand building of reading promotion projects and strengthen volunteer service, which has achieved good social effects.