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在信息爆炸、碎片化的今天,要想形成脑部识别力,你首先得有眼球上的吸引力。你想,如果你的包装被消费者当背景一样扫过的时候,还如何与他进行深度的沟通呢?所以你得在第一时间就抓住他,绑架他的眼球,抢占入口。信息汹涌。碎片化的时代里,一切传播渠道都被打了折扣。曾经的广告主,不知道50%的广告费浪费在了哪里;而今天的广告主,不仅浪费的广告费更高,而且可能还有25%找不到地方用出去。这就是这个碎片化时代的广告现实。
In the information explosion, fragmented today, in order to form the brain recognition, you first have the eye-catching attraction. How do you communicate with him deeply if your package is swept by consumers as the background? You have to seize him as soon as possible, kidnap him and seize the entrance. Information surging. Fragmentation of the era, all the channels of communication have been discounted. Once advertisers, do not know where 50% of the advertising costs were wasted; and today’s advertisers, not only wasting the higher advertising costs, and there may be 25% can not find a place to go out. This is the advertising reality of this era of fragmentation.