网络社会是现实社会的延伸和发展,社会心理是意识形态的直接来源,顺应网络社会的发展呈现出新的特点。网络中“二元互动式”人际交往、人们对事物的“分裂式”认知表达以及网络社会与现实社会的交融整合使社会心理的传播、发展和内容发生了巨大的变化。 Internet society is the extension and development of the real society. Social psychology is the direct source of ideology and presents new characteristics in conformity with the development of Internet society. In the network, “dualistic interaction”, “people-to-people interaction”, people’s “split-type” cognitive expression of things and the integration and integration of online society and real society have brought about tremendous changes in the spread, development and content of social psychology.