论文部分内容阅读
匹克,一个在网球领域默默无闻,长期以来专注于篮球的中国本土运动服饰品牌在这个夏天让世界网坛大吃一惊。2010年7月,匹克正式成为WTA亚太区官方合作伙伴,并签署了长达五年的巨额合同,而在未来,匹克将会和WTA成立一个联合服饰品牌,并对亚太区的五站赛事提供赞助。对于中国网球来说,匹克与WTA的合作无疑是一个巨大的惊喜,而对于匹克本身来说,他们正试图创造一个中国品牌的神话。在广州网球公开赛期间,我们专访了匹克CEO许志华,这位年轻的老总对于匹克在网球界的发展雄心勃勃。
Peak, a mystery tennis player in the field, has long been focused on basketball, the Chinese native sportswear brand in the summer to the world of tennis surprise. In July 2010, Peak formally became the official partner of WTA Asia Pacific region and signed a huge contract of up to five years. In the future, Peak will establish a joint apparel brand with WTA and provide five stations in the Asia Pacific region sponsor. For Chinese tennis, Peak and WTA cooperation is undoubtedly a huge surprise, but for Peak itself, they are trying to create a Chinese brand of the myth. During the Guangzhou Tennis Open, we interviewed Jack Hui, the CEO of Peak, an ambitious young Olympic leader who is ambitious for the development of Peak in tennis.