让我们的新闻报道更贴近读者,回答读者关注的人和事,这是当前新闻改革的重要内容之一。从今年2月开始,《北京晚报》在社会新闻版开辟的“旧闻寻踪”专栏,在这方面做了可喜的尝试。大力宣传典型人物(包括新闻人物),历来是我们报道上的一个好传统。通过这些人物的宣传报道,有利于贯彻执行党的方针政策,又能给人以鼓舞和力量,进而推动各项实际工作,或指明前进的方向。但是,在这方面的宣传报道长期存在着一个问题,即许多人物在报上往往是昙花一 Keeping our news reports closer to the readers and answering the readers’ concerns and events is one of the important contents of the current news reform. Starting from February this year, the column entitled “Old News Wanted” opened by the “Beijing Evening News” in the Social News Edition has made gratifying attempts in this respect. Vigorously promoting typical figures (including journalists) has always been a good tradition in our coverage. Through the propaganda and reporting of these figures, it is conducive to the implementation of the party’s principles and policies, but it also gives people encouragement and strength to push forward all practical work or indicate the direction of progress. However, there is a long-standing problem with the media coverage in this regard, that is, many people are often short-lived