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随着电网商业化运作不断发展,电力营销成为了电力企业的核心项目,直接关系到电力企业的经营状况和长远发展。当前我国的电力行业正处在过渡期,面临着很多营销发展过程中出现的问题,对电力企业带来了严重挑战。首先介绍了电力行业发展的现状,然后分析了当前电网经营企业在电力营销过程中面临的风险,并提出相应的合理规避对策和建议,有效地保证了电力企业根本利益,向健康的方向发展。
With the continuous development of the commercialization of power grids, power marketing has become a core project of power companies and is directly related to the operating conditions and long-term development of power companies. At present, China’s power industry is in a transitional period and faces many problems in the development of marketing, which has brought serious challenges to power companies. First of all, it introduces the current situation of the development of the power industry, then analyzes the current risks faced by power grid operators in the power marketing process, and proposes corresponding countermeasures and recommendations for reasonable avoidance, which effectively guarantees the fundamental interests of power companies and develops in a healthy direction.