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随着现代经济的不断发展,平面设计行业也得到了极大程度的提高,其已经不再仅停留于将图像和文字相融合,而是进一步突出了视觉语言的特性和功能,从而深化了平面设计的内涵性,提高了人们对于平面设计的认知和认同感。本文即是对平面设计的视觉语言进行分析。首先探讨了视觉语言的概念,并以简洁性、生动性、民族性这三大特征为基础探讨平面设计当中视觉语言的特性,最后阐述了平面设计当中视觉语言的表现形式,以期能为相关工作提供参考。
With the continuous development of the modern economy, the graphic design industry has also been greatly improved. It no longer just stays with the integration of images and texts, but further highlights the features and functions of the visual language, deepening the plane The connotation of design improves people’s cognition and identity of graphic design. This article is to analyze the visual language of graphic design. Firstly, it explores the concept of visual language and explores the characteristics of visual language in graphic design based on the three characteristics of conciseness, vividness and nationality. Finally, it expounds the visual language expression in graphic design in the hope of providing relevant work for reference.