所谓传播方式,概括地说,就是在传播过程中用以运载信息的形式和手段的总和。任何信息传播媒介都有相应的形式和手段;它们相互配合,形成一定的传播方式。广播、电视当然也不例外。因此,要具体掌握广播、电视的传播方式,就必须从探讨它们用以传播信息的形式和手段入手。 The so-called means of communication, in a nutshell, is the sum of the forms and means used to carry information during communication. Any information media has corresponding forms and means; they cooperate with each other to form a certain mode of transmission. Radio, television, of course, is no exception. Therefore, in order to have a concrete grasp of the modes of broadcasting radio and television, we must start with the discussion of the forms and means by which they are used to disseminate information.