当前,面对新媒体的蓬勃发展,传统媒体最大的问题就是观众流失,特别是年轻观众的流失。在这种生存与竞争环境下,电视媒体该如何应对新的挑战,取得新的发展?作为地面频道,齐鲁台背靠的只是山东省及周边区域大概一个亿的覆盖人口;作为传统媒体,我们也不具备新媒体的强大融合功能和面向受众的精准定位。那我们的优势在哪里?客户需求在哪里?要在复杂的竞争环境中脱颖而出,必须思考清楚这两点:首先,齐鲁台的优势在于:第一,作为传统媒体有强大的内容提供、节目制作优势,这点新媒体目前还做不到;第二,作为地面频道,我们更接地气、聚人气,齐鲁台正是因为超高的收视率、强大的影响力,才被广大观众誉为“山东老 At present, in the face of the vigorous development of new media, the biggest problem of traditional media is the loss of audiences, especially the loss of young audiences. In this environment of survival and competition, how should the television media deal with new challenges and make new progress? As a terrestrial channel, Qilu Terrace backs only about one hundred million of the population covered by Shandong Province and the surrounding areas. As a traditional media, we Neither does it possess the powerful integration function of new media and precise positioning for audiences. So where are our strengths and where are our customers’ needs? To stand out in a complex competitive environment, you have to think clearly about these two points. First, the advantages of Qilu Tai are: First, there is a strong content offering and programming as traditional media Second, as a terrestrial channel, we are more accessible, popular, Qilu Taiwan precisely because of the high ratings, a strong influence, was the majority of the audience as the ”Shandong old