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作为新型服务业,电视购物具有天然独特的发展优势,目前在国内呈现高速发展态势。国家规定只有经批准的电视购物频道和经备案的专门购物时段才能播放电视购物,这为电视购物频道发展提供了政策机遇。宁波应结合区域消费能力强、配送网络发达等优势,积极申请电视购物频道,主动切入电视购物这一新型零售业态的发展。
As a new type of service industry, television shopping has its own unique and unique advantages in the development of the economy. Presently, it presents a trend of rapid development in China. The state stipulates that only the authorized television shopping channels and the recorded special shopping hours can play TV shopping, which provides policy opportunities for the development of television shopping channels. Ningbo should, in combination with the advantages of strong regional spending power and well-developed distribution network, actively apply for the television shopping channel and take the initiative to cut into the development of new retail formats such as television shopping.