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王府井全渠道中心张鹏:很高兴有机会和大家分享王府井全渠道状况。首先谈一下对全渠道业务的理解。王府井是有60年的历史传统的百货,目前在全国有50多家店,由原来的传统百货到有奥莱、购物中心,也做了超市的业务,成为多业态复合发展。为应对线上零售对于传统零售的冲击,王府井将因需而变,从多渠道及跨渠道向全渠道转型,提升企业整体零售能力。经过这么多年的发展,我们对全渠道和业务做了总结,包括现在的移动化、互联网+的模式,分析之后我
Wangfujing Channel Center Zhang Peng: I am pleased to have the opportunity to share with you Wangfujing all channels. First of all, talk about the understanding of omnichannel business. Wangfujing is a department store with 60 years of history and tradition. At present, there are more than 50 shops across the country. From traditional department stores to Ole and shopping malls, Wangfujing has also become a supermarkets business and has become a multi-format compound development. In response to the impact of online retailing on traditional retailing, Wangfujing will change its business from multi-channel and cross-channel to omnichannel to enhance its overall retail capabilities. After so many years of development, we have conducted a summary of the whole channel and business, including the current mobile, Internet + model, after analysis, I