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长期以来,城市电视台的创收绝大多数依赖于广告,随着广告收入增加的日趋式微,寻求新的创收增长点成了各电视台的迫切需求。出让频道资源吸引社会资本,利用广电网络开发IT产业,收购文化实体扩大产业经营,这一切都给电视台的经营发展注入了新的活力,但从长远的可持续发展的战略目标来看,这些还都不足以让电视台的事业发展发生根本性的变化,而数字付费电视的问世,为电视台跨入一个事业发展的新时代变成了可能。1、电视技术的数字化和数字电视整体平移是城市电视台付费电视的盈利基础电视技术的数字化极大拓展了付费电视的服务领域。数字化是电视史上最重大的技术革命,数字化不仅是科技
For a long time, most of the revenue from urban television stations has relied on advertisements. With the increasing decline of advertising revenues, seeking new revenue-generating growth points has become an urgent demand of all television stations. The channel resources to attract social capital, the use of radio and television network to develop IT industry, the acquisition of cultural entities to expand industrial operations, all to the management of the station has injected new vitality, but the long-term strategic objectives of sustainable development, these also Are not enough to make fundamental changes in the development of television stations. The advent of digital pay-TV has made it possible for television stations to enter a new era of career development. 1, the digitization of television technology and the overall translation of digital television is the basis for the profitability of pay-TV in urban television Digitalization of television technology has greatly expanded the service area of pay-TV. Digitization is the most significant technological revolution in the history of television. Digitization is not just technology