在中国经济步入市场化的今天,158万家私营企业的现状成了人们关心的话题,而其公关形象则是题中应有之意。一项调查显示:中国个体私营企业一年之中平均要花4.3万元交际、应酬等“公关”费用,平均占去企业纯利润的8.6%。中国私营企业的公关可以追溯到春秋战国时代的吕不韦,他遍游诸侯列国,使出浑身解数,用尽公关妙计,以小富 Today, as China's economy enters the market, the status quo of 1.58 million private-owned enterprises has become a topic of concern to all people. Its public relations image is something that should have its meaning. According to a survey, individual and private-owned enterprises in China spend an average of 43,000 yuan a year in communications and public relations expenses such as entertainment, accounting for an average of 8.6% of the net profit of an enterprise. The public relations of China's private enterprises can be traced back to Lu Buwei in the Spring and Autumn Period and the Warring States Period. He traveled all over the vassal countries and tried his best to make every effort to make every effort to use public relations.