一、调查目的“谷一茶饮”作为一种绿色天然饮料大规模进军竞争本已十分激烈的饮料市场,但是茶叶作为一种饮料被人们所接受的程度究竟如何呢?长期以来形成的泡热茶的消费心理在人们的心中根深蒂固,“谷一茶饮”作为冷茶饮料,将向这种传统的消费心理挑战,并在竞争 First, the purpose of the survey “Gu Yi tea drink” as a kind of green natural drink enters the competitive market of beverages that has already been fiercely contested, but what is the degree of acceptance of tea as a beverage? The consumption psychology of bubble hot tea is deeply ingrained in people’s hearts and “Gu Yi Tea Drink” as a cold tea beverage will challenge this traditional consumer psychology and compete