以客户为中心,凯德在产品价值、品牌价值、客户体验上进行营销组合,促成了御金沙项目首战告捷。日前,由新加坡凯德置地和香港丽丰控股联袂打造的金沙洲地铁大盘御金沙正式发售,首期首批240余套产品吸引近千客户到场选购,当天即售九成,逾3亿销售额落袋。对于正处“严控”的广州楼市,御金沙何以成就佳绩?本刊采访发现,开发商凯德置地与丽丰控 With the customer as the center, Cade marched on the product value, brand value and customer experience, which led to the first victory of the project. Recently, Golden Sands Metro Sandshaven, jointly built by CapitaLand Singapore and Lai Fung Holdings of Hong Kong, was put on sale. The first batch of more than 240 sets of products attracted almost a thousand customers to buy at the scene. Amount of sack. For the real estate “strict control ” in Guangzhou property market, the Royal Sands why the success? This interview found that developers CapitaLand Land Rover