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网络出版是一种全新传播形态 ,是网络传播的一个领域。它包括利用个人电脑在线或下载阅读的网络出版、按需印刷 (Print-On -Demand ,POD)的网络出版、电子书 (E -book)等类型。网络出版与传统出版相比 ,具有极大的优势 :它集交互功能、多媒体功能、跨时空传播、信息检索功能及娱乐功能为一身 ,使出版实现了个性化、立体化、即时性和广泛性服务 ,在很大程度上拓宽了出版的范围和边界 ,使出版文化形态呈现出高度自由、开放的局面。网络出版将根本地改变体现人的本质特征的信息生产、传播方式 ,并进而改变人类的生产、生活方式 ,进而带动社会整体的变迁 ,将人类引入高度信息化的社会
Internet publishing is a new form of communication, is an area of network communication. It includes web publishing for on-line or on-the-fly reading via PC, web publishing on print-on-command (POD), e-book, and more. Compared with traditional publishing, web publishing has great advantages: it integrates interactive functions, multimedia functions, spread across time and space, information retrieval functions and entertainment functions, making publishing a personalized, three-dimensional, instantaneous and extensive Services, to a large extent, broadened the scope and boundaries of publication, making the form of publishing culture showing a highly liberal and open situation. Internet publication will fundamentally change the ways of information production and dissemination embodying the essential characteristics of human beings and thereby change human’s production and lifestyles so as to bring about changes in society as a whole and bring human beings into a highly informatized society