借助媒体资源进行的传播活动对目标群体有直接的影响和强烈的效果,但是在国际传播活动中,在接受和认知的层面上,由于文化传统的隔阂和意识形态的差异和误解,正规的媒体传播活动很容易引起目标国公众的自然抵触和抗拒,因此反而很难达到预期的传播效果,甚至会产生相反的解读和效应。此时,恰当地借助非媒 Communication activities with media resources have a direct impact and strong effect on the target groups. However, in the field of international communication, due to differences in cultural traditions and ideological differences and misconceptions on the level of acceptance and cognition, formal Media dissemination activities can easily lead to the natural resistance and resistance of the public in the target country. Therefore, it is very difficult to achieve the expected dissemination effect and may even have the opposite interpretation and effect. At this point, the right to use non-media