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本文通过一个电商从业人员的视角纵观我国互联网和电子商务的变革历程及现状,旨在透过电商快速变化的表象剖析新商业竞争模式的本质,通过案例分析阐述互联网思维,梳理新形势下品牌营销的方法论。
Through an e-commerce practitioner’s perspective, this paper looks at the evolution and current situation of the Internet and e-commerce in China. The purpose of this paper is to analyze the essence of the new business competition model through the rapid change of e-commerce, elaborate Internet thinking through case analysis and sort out the new situation Under the brand marketing methodology.