日前,浙江舟山出产的冻虾仁被欧洲一些公司退了货,并且索赔。原因是欧洲当地检验部门从部分舟山冻虾仁中查到了10亿分之0.2的氯霉素。原来一些员工在剥虾仁过程中因为手痒难耐,用含氯霉素的消毒水止痒,结果将氯霉素带入了冻虾仁。这10亿分之0.2是质量壁垒?素质壁垒?还是技术壁垒?也许三者兼而有之。但笔者认为,这里更重要的是经营理念问题,那就是我们还没有树立起以消费者为中心的农产品安全质量理念。作为“入口”食品的农产品,质量至关重要,而安全质量无疑是质量的底线。近几年来,通过实施无公害农产品、绿色农产品和放心菜菜篮子工程,国内大多数农业企业都树立了较强的农产品安全质量意识。但就如何保证农产品质量安全,大多数农业企业奉行的只是简单的强制达标理念,只要客商定的具体安 Recently, frozen shrimp produced in Zhoushan, Zhejiang was returned by some European companies, and the claim. The reason is that the local European inspection department found 0.2 percent of chloramphenicol in parts of Zhoushan frozen shrimp. Some of the original staff in the process of peeling shrimp because of itch intolerable, with chloramphenicol disinfectant antipruritic, the results chloramphenicol into the shrimp. 0.2 billionth of this is the quality of barriers? Quality barriers? Or technical barriers? Perhaps the combination of the three. However, in my opinion, what is more important here is the issue of business philosophy, that is, we have not set up the concept of consumer-centered safety and quality of agricultural products. As the “entrance” of food products, the quality is crucial, and the quality of safety is undoubtedly the bottom line of quality. In recent years, most agricultural enterprises in China have established a strong sense of safety and quality in agricultural products through the implementation of pollution-free agricultural products, green agricultural products and safe vegetable basket projects. However, on how to ensure the quality and safety of agricultural products, most agricultural enterprises are pursuing only a simple compulsory standard, as long as the specific safety of the merchants