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车迷俱乐部市场分析：随着汽车的普及,人们对汽车的认识和喜爱与日俱增。但目前还很少有专门为车迷提供购物、信息及交流的场所。随着专业车迷的数量迅速增长及车迷队伍的扩大,市场的这种需求也越来越强烈。投资策划：1．店铺的选址应在较繁华的文化、娱乐聚集区,面积为50平方米以上的场地。月租金约3000～5000元。店面内部装修以简洁为上。2．货源要广,花样要多。汽车装饰品,包括贴纸、杯架、香水、告示牌、椅套等要尽可能一应俱全,有的多达十几个系列,上千个品种。为满足车迷的不同需求,高中低档次的物品都应涉及。保持货品的新颖性是吸引车迷的制胜法宝。还可根据顾客的需求,现场定制车身贴纸。营销建议：1．车迷俱乐部可采用会员的形式,以吸收众多车迷参与活动。2．提高服务水平。不仅为车迷供应茶点,还可复印有关资料,租赁汽车书籍,进行电话预约上门服务等。3．可定期邀请汽车专家、学者举办车迷讲座,聘请车模定期到俱乐部举行现场表演,让车迷感受到一种赏心悦目的氛围。既能吸引众多车迷参与活动,还能提高车迷俱乐部的知名度,又显得比较专业。4．可与当地中高档休闲娱乐场所洽谈,争取参与俱乐部会员持卡打折优惠的活动,既可拉住会员,又扩大了知名度。
Fan Club Market Analysis: With the popularity of cars, people’s awareness and love of cars are increasing. However, there are few places dedicated to providing shopping, information and communication for fans. With the rapid growth in the number of professional fans and the expansion of the fans, the market demand is also getting stronger and stronger. Investment planning: 1. Shop location should be more prosperous cultural and entertainment gathering area, an area of 50 square meters of space. About 3,000 to 5,000 yuan monthly rent. Store interior decoration to concise. 2. Supply should be wide, tricks to more. Car accessories, including stickers, cup holders, perfumes, signs, covers, etc. should be as readily as possible, and some as many as a dozen series, thousands of varieties. To meet the different needs of fans, high middle and low grade items should be involved. Keep the novelty of the goods is a magic weapon to attract fans. Can also be based on customer needs, custom-made body stickers. Marketing advice: 1. Fan club can be used in the form of membership to attract many fans to participate in activities. 2. Improve service levels. Not only for the fans supply refreshments, but also copy the relevant information, rental car books, telephone booking on-site service. 3. Car experts can regularly invite scholars to hold lectures, hire car models regularly to the club for live performances, so that fans feel a pleasant atmosphere. Not only attract a large number of fans to participate in activities, but also improve the visibility of fan clubs, it seems more professional. 4. With the local high-end entertainment can be negotiated for the club members to participate in card discount activities, both pull members, but also expanded visibility.