保持灵敏的市场嗅觉,小出版社也能在专业领域做出大名堂。一家小型出版社也能通过专业化和占领市场空白的方式与大型出版社抗衡?布洛特纳出版社(Blottner Verlag)就是最佳例证。其成功的秘诀是,保持灵敏的市场嗅觉,灵活有效地进行反应。专注建筑领域出版布洛特纳出版社坐落于一座德国小城,毗邻法兰克福,专注于出版建筑改造、节能和住宅空间装饰装修领域的图书。今 Maintain a sensitive market sense of smell, small publishers can make a big name in the field of expertise. A small publishing house can also compete with large publishers by specializing in and occupying the marketplace. The best example is Blottner Verlag. The secret of its success is to maintain a sensitive market sense of smell and respond flexibly and effectively. Focusing on Building Publishing Brotner Publishing is located in a small town in Germany, next to Frankfurt, specializing in the publishing of books on building renovation, energy saving and residential space decoration. this