目前制造业的变化不外乎四种趋势：产品多样化、个性化；市场国际化、多层化；制造柔性化、虚拟化；技术智能化、集成化。这更加促使市场竞争日趋激烈，企业不得不把营销视为企业营运的生命线。在市场营销的操作上，各企业是八仙过海，各显其能，但是用心分析，眼下国内大、小 At present, the changes in the manufacturing industry are no more than four kinds of trends: product diversification and individualization; market internationalization and multi-layerization; manufacturing flexibility and virtualization; and technology intelligence and integration. This further drives the market increasingly fierce competition, companies have to think of marketing as the lifeline of business operations. In the marketing of the operation, the business is the Eight Immortals cross the sea, each significant its ability, but intentions analysis, now the domestic large and small