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由于国家调控作用的加大、人们保健意识的提高和饮酒观念的更新,我国的葡萄酒市场从沿海向内地刮起“热销风”,其中尤以红葡萄酒为最。这为沉寂多年的葡萄酒行业带来了机遇,也为中外优质品牌的竞争提供了广阔天地。然而,对于突变的市场形势,更应加以冷静地分析,一哄而上、以次充好、贪大求洋都是短期行为,不利于葡萄酒行业的健康发展。建议读者认真读一读下面这篇文章,更欢迎读者就“立足国产品牌”的话题来稿谈谈自己的看法。
As a result of the increasing regulation and control of the country, people’s awareness of health care, and the renewal of drinking concepts, China’s wine market has “sold up hot winds” from the coast to the mainland, with red wine being the most popular. This has brought opportunities for the quiet wine industry for many years, and it has also provided a vast space for the competition between Chinese and foreign premium brands. However, with regard to the abrupt change in the market situation, it should be analyzed in a calm manner. One-time-on-one, shoddy-filled, and greed-seeking-foreign are short-term actions that are not conducive to the healthy development of the wine industry. Readers are advised to read the following article carefully and welcome readers to talk about their own opinions on the topic of “based on domestic brands”.