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今年的美术出版市场上,专业“大书”力作频现,少儿美术书探索初见成效;同时,美术类APP的大量推出、美术馆建设以及创意产品的研发上市,都成为美术出版社生存与发展的新思路。随着“大美术出版”理念的不断践行,细分市场早已成为美术类出版社的必争之地。纵观各美术社,坚持专业出版,拓展少儿等其他板块,同时,在产业上不断延伸触角,成为了各美术社默认的共识。在今年的美术出版市场上,一批文博类精品“大书”纷纷面世,同时很多美术社利用美术资源开发出的一批
This year’s art publishing market, professional “big book ” masterpiece frequently, children’s art book to explore initial success; the same time, a large number of art APP, the development of art galleries and creative products listed, have become art publishing house New Ideas for Survival and Development. With the continuous implementation of the concept of “big art publishing”, the market of subdivisions has already become a must for art publishing houses. Throughout the art community, adhere to the professional publishing, expanding children and other sections, at the same time, continue to extend the industry tentacles, became the art society’s default consensus. In this year’s art publishing market, a group of fine arts boutique “big book” have come out, while many art clubs use art resources to develop a