舆情服务在进行行业规范和整合的同时,正面临着大数据挑战。本文从信息浓缩、数据深挖、关联舆情构建与跟踪、大舆情等层面,深入分析并提出大数据时代舆情服务的应对建议。浓缩海量信息抵抗“数据爆炸”“信息超载”“数据爆炸”将人们变为机械的信息查询者。在过剩的信息海洋里,阅读由享受变为负担。美国、日本近年来的信息吸收率仅为10%左右。曾经公务繁忙的 Public opinion services in the industry norms and integration at the same time, is facing a big data challenge. This article from the information concentration, data digging, construction and tracking of associated public opinion, public opinion and other aspects, in-depth analysis and put forward suggestions in the big data era of public opinion services. Concentrate mass information against “data explosion”, “information overload”, “data explosion” to turn people into mechanical inquires. In the ocean of surplus information, reading becomes a burden. The information absorption rate of the United States and Japan in recent years is only about 10%. Used to be busy