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随着人们对生活品质的要求不断提高,个人护理产品在功能性、细分化、自然生态等理念的引领下蓬勃发展。以化妆品为例,国家统计局公布的数据显示,2015年国内化妆品零售额达2049亿元,同比增加8.8%,高于同期GDP的6.9%,中国已成为全球仅次于美国的第二大化妆品市场。与此同时,个人护理产品标签从设计理念、展现形态到印制工艺等也得到飞速发展。设计篇——中国特色本土设计成主流“中国本土设计”不等于传统或复古,而是立足于当代中国的特
With the continuous improvement of people’s demands on the quality of life, personal care products are booming under the guidance of the concepts of functionality, segmentation and natural ecology. Take cosmetics as an example. According to statistics released by the National Bureau of Statistics of China, the retail sales of cosmetics in China reached 204.9 billion yuan in 2015, up 8.8% over the same period of last year and 6.9% higher than the GDP of the same period. China has become the second largest cosmetic in the world after the United States market. At the same time, personal care label products from the design concept, display form to the printing process has also been rapid development. Design articles - with Chinese characteristics into the mainstream of native design “Chinese local design ” is not equal to the traditional or retro, but based on contemporary China special