处在转型期的新闻工作者面临着诸多的诱惑,受众对低俗化现象颇多指责,主管部门的传播禁令更是此起彼伏,怎样打造一个纯净的传播环境,还新闻传播以真善美,让真善美成为新闻工作者自觉的价值追求?笔者以为,要从加强新闻工作者的职业精神塑造入手,珍重职业信誉,做有责任感的新闻记者。 Journalists in transition are confronted with many temptations. The audience accused of vulgarization. The authorities’ ban on dissemination is one after another. How to create a pure communication environment? Workers conscious pursuit of value? I believe that we should start from strengthening the professionalism of journalists, cherish the professional credibility, do have a sense of responsibility journalists.