高校校报作为新闻出版业中的一员,在经历了信息化、网络化冲击的过程中,既有与其他媒体相通的共性变化,也有由于自身特点所决定的个性表现,只有充分认识、适应并主动把握这种变化,才能有助于巩固校报在高校传媒体系中的主导地位。高校校报要通过对自身的结构分析,进而充分发挥 As a member of the press and publishing industry, the college newspaper, as a member of the press and publication industry, has experienced both the common change in communication with other media and the individual performance determined by its own characteristics. Only through fully understanding and adapting And take the initiative to grasp the changes in order to help consolidate the school newspaper in the university media system dominance. University newspaper through its own structural analysis, and then give full play