随着信息技术时代的到来,产品极大丰富,各类品牌层出不穷,企业的竞争已经进入全球市场的层面上。在此背景之下,民族品牌的发展机遇与挑战并存。冲破国外品牌的进攻与包围,在国内市场站稳脚跟乃至进军国际市场,民族品牌必须从提升品牌竞争力入手,走有民族化特色的品牌之路。 With the advent of the information technology era, products are greatly enriched, and various kinds of brands emerge one after another. The competition of enterprises has entered the level of the global market. In this context, the development opportunities and challenges of national brands co-exist. Break through the offensive and siege of foreign brands, stand firm in the domestic market and even enter the international market, national brands must start from enhancing brand competitiveness, take the national characteristics of the brand.