展望2015年,消费品工业面临的国内外形势依然不容乐观。国内方面,2015年处于政策调整期,消费品工业发展机遇挑战并存,内需依然不足。国际方面,我国主要出口市场的经济复苏仍较为脆弱,短期内出口不会出现明显改观。2014年,受国家宏观经济下行压力的影响,消费品工业生产增速明显回落,出口增速企稳回升,内需动力仍显不足。展望2015年,消费品 Looking forward to 2015, the domestic and international situations facing the consumer goods industry are still not optimistic. As for the domestic situation, in the period of policy adjustment in 2015 and challenges in opportunities for the development of the consumer goods industry, domestic demand is still insufficient. On the international front, the economic recovery in China’s major export markets is still relatively fragile, and exports will not change significantly in the short term. In 2014, under the pressure of the national macroeconomic downturn, the growth rate of consumer goods industry production dropped markedly, the export growth stabilized and recovered, and the internal driving force was still insufficient. Looking ahead to 2015, consumer products