品牌管理的相关理论知识很多,其中最为重要的就是定位理论。无论一个企业的产品或服务有多种样式,品牌定位是最为核心的工作。定位不准,全盘皆输一个品牌定位,能决定一个企业的兴衰,也能左右企业的未来。所以品牌定位无论是对初创企业还是在发展中的企业都很重要。而且,品牌定位不仅仅是企业初创容易犯的错误,就是在发展中的成熟企业也会常犯这种错误。那么,什么是品牌定位?通俗地讲,就是你是谁?有点类似古人书中说的,来者伺人,报将名来。当然,我这说的绝对不是名字,名字只是一个品牌形象的符号,远远不能代替品牌,当然更不能替代定位。表明你是谁,就包括了品牌定位,就是 There are many relevant theoretical knowledge of brand management, of which the most important is positioning theory. Whether a company’s products or services have multiple styles, brand positioning is the core of the work. Positioning is not allowed, all lose a brand positioning, can determine the rise and fall of a business, but also about the future of the enterprise. Therefore, brand positioning, whether it is for start-ups or in the developing business are very important. Moreover, brand positioning is not just a mistake made easily by a startup, but also a mature one in development. So, what is the brand positioning? To put it plainly, is who are you? A bit similar to the ancients said in the book, to others, reported to the name. Of course, I said absolutely not a name, the name is just a symbol of the brand image, far from replacing the brand, of course, can not be more alternative positioning. Show who you are, including the brand positioning, that is