品牌是企业生命的保障竞争是残酷的,很多挣扎在市场底层的中小企业,无一不是在企业发展的路上遇到品牌发展的瓶颈,才恍然大悟,原来小企业也需要做品牌。其实,任何大企业都是从小企业开始的,实践证明,在发展初期,就制定了长期的品牌战略目标、有品牌意识和长远品牌经营理念的企业,会有更大、更快的成长机会。 Brand is the guarantee of corporate life Competition is cruel, many small and medium enterprises struggling at the bottom of the market, are all bottlenecks encountered in the development of the enterprise brand development, only suddenly realized that the original small businesses also need to do the brand. In fact, any large enterprise starts with a small enterprise. Practice shows that in the early stage of development, enterprises that have formulated long-term brand strategy objectives, brand awareness and long-term brand management philosophy will have greater and faster growth opportunities.