随着《保险诚信读本》的出台,我国保险业必须从维护最广大人民群众利益和确保保险业长远健康发展的高度,重视和加强保险诚信建设。近十几年,是我国保险业快速发展的十几年,也是问题不断暴露的十几年,其中一个突出的问题,就是我国保险市场诚信缺失现象严重。本文首先对中国保险市场诚信建设取得的成就做了说明,然后对保险市场诚信缺失的表现和成因做了详细的解释,最后对中国保险市场诚信建设提出了建议。 With the promulgation of “Insurance Integrity Reader”, our country’s insurance industry must attach importance to and strengthen the construction of insurance integrity from the perspective of safeguarding the interests of the overwhelming majority of the people and ensuring the long-term healthy development of the insurance industry. In the past ten years or so, it has been a decade or so for the rapid development of the insurance industry in our country. It is also a problem that has been constantly exposed for more than a decade. One of the outstanding problems is the serious lack of integrity in our insurance market. This article first explains the achievements made in building integrity in the insurance market in China, and then gives a detailed explanation of the performance and causes of the lack of integrity in the insurance market. Finally, it puts forward some suggestions on the construction of integrity in China’s insurance market.