近年来,随着信息传播渠道的增多,网络、手机短信等新传媒正在吸引着越来越多的受众,传统传媒的固有优势在“信息过载”的现实环境中被日益削弱。今天,一份报纸,尤其是版面数量有限的党报能否在提供信息之外,呈现出具有思想深度和独到见解的观点,成了决定报纸影响力的主要因素。 In recent years, with the increase of information transmission channels, new media such as internet and mobile phone messages are attracting more and more audiences. The inherent advantages of traditional media are weakened in the real environment of “information overload”. Today, whether or not a newspaper, especially a limited number of party newspapers in a given page layout, can provide a thought-provoking and unique perspective beyond providing information has become a major factor in determining the newspaper’s influence.