文艺副刊是高校校报的重要组成部分,是繁荣校园文化、推动校园精神文明建设的重要载体,曾是高校师生喜闻乐见的文学“后花园”。随着互联网等新兴媒体的迅猛发展,身处高校“象牙塔”内的校报同样面临受众却失等诸多问题。在信息多元化时代,校报文艺副刊要想赢回读者,必须依托高校办学特色,充分展现高校文化内涵,提高文化品位和办报特色,以更好地实现“润物无声”的文化熏陶作用。 Literary supplement is an important part of university newspaper, is an important carrier to prosper campus culture, and promote the construction of spiritual civilization on campus. It has been the literature “back garden ” loved by teachers and students in colleges and universities. With the rapid development of emerging media such as the Internet, the school newspaper in the university “Ivory Tower ” also faces many problems such as the loss of the audience. In the era of diversified information, if you want to win the readership, you must rely on the characteristics of running colleges and universities, fully reveal the cultural connotation of colleges and universities, improve the cultural taste and the characteristics of reporting in order to better realize the culture of “moistening things” Nurture effect.